If there’s one thing I know, it’s the digital space. I’ve spent over a decade in SEO and content creation, with the peak of my agency career managing link-building strategies for 120+ clients before branching into freelance projects that brought in 18+ million annual visitors and £1m+ annual revenue.

From working with global brands like Google and Adobe to launching my own successful affiliate ventures, I’ve seen it all—(and rewritten half of it).

Pre-LLM’s, writing felt like trying to untangle Christmas lights after a year in the attic—frustrating, overwhelming, and riddled with mistakes I couldn’t see until it was too late.

For someone with ADHD, it was an even bigger ordeal: endless proofing, rewriting, and second-guessing my prose. It was exhausting.

Then along came ChatGPT. This AI tool has completely transformed my blogging workflow, cutting hours of effort down to minutes. Don’t get me wrong, AI-generated content needs a bit of hand-holding—you can’t just hit go and expect perfection.

In this post, I’ll break down exactly how ChatGPT fits into my blogging process, share a cheatsheet of 15 prompts from a digital marketing expert to save time and improve quality, and reveal some of the tools I pair with it (like Ahrefs, Rank Math and Notion) to streamline everything further.

If you’re curious about AI’s role beyond blogging, check out my related post: The Parent’s Guide to AI: Why Your Child Should Learn AI Today

How ChatGPT Fits Into My Blogging Workflow

Research Made Quick and Easy

Research has always been the time sink of blogging for me. Hours would vanish in a sea of tabs, leaving me with enough notes to fill a small novel but not much clarity.

I’d end up fascinated by a topic, deep-dive into the rabbit hole of whatever it was that took my fancy and forget what it was I was researching to begin with.

I’ve been using ChatGPT (Plus) for 6 months now, and it’s increased my workflow immeasurably. Aside from professional usage, I find myself turning to it for day-to-day tasks—responding to tricky emails, mapping out life goals, managing refund claims, and even navigating issues with schools. It’s the personal assistant I always wanted!

Now, ChatGPT takes the edge off and helps me stay focused by:

• Summarising sources: Instead of wading through endless articles, I copy key points into ChatGPT and say, “Summarise this into 5 concise bullet points.”
• Generating ideas: When I’m stuck, I ask ChatGPT, “What are 10 blog post ideas about [topic] that would interest UK parents?”
• Keeping up with trends: Emerging trends and “news-jacking” can be a great source of traffic and expands on the idea generation prompt, “Can you give me 5 emerging trends in the past 30 days that would fit [URL / Topic]”

It’s not perfect—I still cross-check sources for accuracy—but it gives me a solid starting point without the usual research rabbit holes.

Drafting: No More Blank Page Paralysis

We all know the feeling: staring at a blank page, trying to coax words out of thin air. For someone with ADHD, that blank page might as well be Everest.

ChatGPT makes it easier to get started:

• Outlines: “Write a blog outline for [topic] with H2 headings” Boom, the skeleton of the post is ready.
• First drafts: I provide bullet points or rough ideas, and it fleshes them out into full paragraphs.
• Filling gaps: If I’m stuck mid-post, I’ll say, “Expand this section to include a practical example or relatable anecdote.” or better still, I’ll be completely earnest“I’m stuck, what is it that I’m missing here – I feel like x would work, but maybe y is better? What do you think?”

ChatGPT’s drafts aren’t perfect, but they’re miles better than the alternative: endless procrastination.

Editing: Turning ADHD Parallel Thoughts into Clarity

Editing with ADHD feels like herding cats—except the cats are my thoughts, and they’re all running in different directions at once. I’d spend an hour tweaking a single paragraph, only to realise I’ve added three new ideas, removed the original point, and still haven’t made it sound any better.

The number of unfinished draft posts sitting in my Dadblog archive from 2020-2023? Embarrassing. The number of wasted hours? Disgusting.

This is where ChatGPT saves me. It turns my tangled thoughts into something clear, polished, and readable—without losing my voice in the process.

Here’s how I use it:

• Refining tone and flow: “Rewrite this paragraph to sound more conversational and engaging.”
• Simplifying scattered ideas: I could write about inane topics for days, giving you a complete brain-dump, five side-quest stories, and a few tidbits that have no relevance to the topic at hand. I use ChatGPT to help me stay on track and analyse my writing style at every opportunity—otherwise, all of my posts would be a thesis.
  
  • “Combine these two paragraphs into one, keeping the main point clear and concise.”
  • “I think I’ve lost the original point of my post, please help me refine this for clarity.”
• Catching grammar gremlins: ADHD and grammar don’t mix. My brain has an allergy to commas and sentence structure. ChatGPT fixes it up without judgment (and without bringing up that Christmas party incident that my copywriter wouldn’t let me live down from 2011).
  
  • “Check this post for grammar, spelling mistakes and recommend edits where appropriate.”

It’s not a replacement for a final proofread, but it makes the process far less daunting—and far less soul-destroying.

Optimising for SEO: Combining ChatGPT with Expertise

This is where ChatGPT meets my SEO background. While it can’t (yet) replace the technical side of SEO, it’s great for:

• Meta descriptions: “Write a meta description under 160 characters for this blog post.”
• SEO-friendly headings: “Suggest H1, H2, H3, H4 titles using [keywords].”
• Keyword integration: I give it a list and say, “Incorporate these keywords naturally into this paragraph / post / section.”
• Keyword research: Looking for more long-tail keywords I’ll ask, “Can you suggest 5 mid-tail and 5 long-tail keywords for this post”

Paired with tools like Ahrefs (more on that below), it helps me streamline the optimisation process without sacrificing quality or readability.

15 ChatGPT Prompts for Bloggers: Your Cheatsheet

Here are 15 prompts I use to save time and improve content quality:

Blogging Idea Prompts

1. “Generate a blog outline for [topic] with H2 and H3 headings.”
2. “Write an engaging introduction for a blog post about [topic].”
3. “This post [URL] is doing well, I want to write something similar but more targeted towards my [website], can you give me a few topic ideas.”
4. “Suggest 5 creative blog post ideas related to [topic].”
5. “Based on this keyword list [upload keywords], can you give me a list of 5 topic ideas that would be suitable for [website].”

You can refine and tweak these prompts as you see fit, but I find it works great in tandum with Ahrefs AI Content Helper.

SEO Prompts

6. “Suggest 5 SEO-friendly blog titles for [topic] using [primary keyword].”
7. “Write a meta description for this post under 160 characters.”
8. “Generate related long-tail keywords for [topic].”
9. “Rewrite this section to integrate [keywords] naturally.”
10. “Provide actionable insights on this post to help me reach my SEO goals”

Bonus Tip: Ask ChatGPT to refine your prompts to achieve your desired outcome. Asking it to refine tip #10 results in the following output.

Analyse this post and provide actionable SEO insights to improve its ranking. Focus on optimising for target keywords, enhancing EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), and increasing user engagement. Include recommendations for on-page elements (title, meta description, headings, internal/external links), content improvements, and any missed opportunities for SEO growth.

EEAT Prompts

11. “Create a short bio for the author that highlights expertise in [topic].”
12. “Add an authoritative tone to this section while keeping it approachable.”
13. “Suggest credible sources to support this post on [topic].”
14. “Write a conclusion that positions the author as an experienced voice in [niche].”
15. “Rewrite this paragraph to feel more personal and relatable.”

Bonus Tip: Use ChatGPT to create a prompt… to create a prompt that best achieves your desired outcome. Meta, I know—but surprisingly effective. (It’s 1am, my brain is barely functioning, and we seem to have Covid again. Merry Christmas to us!)

Tools and Integrations to Enhance ChatGPT

Ahrefs for SEO

SEO is my bread and butter, and Ahrefs is my go-to for everything from keyword research to content audits.

Here’s how I pair it with ChatGPT:

• Identify High-Value Keywords: I start with Ahrefs to find high-performing keywords and analyse search intent.
• Feed Keywords into ChatGPT: I use those keywords to prompt ChatGPT to generate blog titles, outlines, FAQs, and content ideas.
• Validate Suggestions: I cross-check ChatGPT’s suggestions with Ahrefs to ensure they align with real-world data (because no one wants to write for imaginary audiences).
• Spot Missed Opportunities: I’ll also use AI Content Helpers or Ahrefs’ tools to identify content gaps or overlooked keywords.

Together, they help me create content that’s optimised for both Google and readers.

The Caveat

Before you rush off to copy and paste every recommendation in the sidebar, hoping ChatGPT will hand you a “perfect article” on a silver platter—stop. AI is powerful, but it’s not a silver bullet.

Check out the final FAQ section for an unedited example of what happens when you rely too heavily on AI output without refining it. Let’s just say… it’s not pretty. (Unpolished glory—for science, of course.)

Notion for Organisation

Staying organised as a blogger with ADHD is no small feat, but Notion helps me keep everything on track:

• I store prompt templates and blogging workflows in a dedicated Notion board.
• I use it to manage my editorial calendar, from research to publishing.
• Store blog ideas and my general site “to-do” list.

It’s the ultimate ADHD-friendly tool for someone juggling ideas, deadlines, and post-it notes.

Rank Math for Sanitising and SEO

After ChatGPT, Ahrefs, and I are done wrangling words, Rank Math is my final stop before hitting publish. The final tweaks to ensure my post isn’t just good—it’s optimised. (It’s also brilliant at stopping me from prematurely hitting publish before I’ve sanity-checked everything.)

While Rank Math’s built-in AI tools are decent, I’m not entirely sold on their credit-based system—it feels a bit pricey for what you get. If you’ve got the budget, tools like Ahrefs or SEMrush still blow it out of the water when it comes to in-depth SEO and keyword research.

That said, for on-page SEO optimisation—checking titles, meta descriptions, headings, and internal linking—it’s a reliable safety net. It’s not perfect, but it does enough to give me peace of mind before I hit the big blue button.

Here’s how I use it:

• On-Page SEO Checks: Rank Math helps me fine-tune title tags, meta descriptions, and keyword placement, ensuring I’ve hit all the SEO must-haves.
• Readability Scores: It flags sections that might need simplification, helping me balance SEO with user experience.
• Content Analysis: Rank Math’s checklist ensures I’ve ticked off everything from internal links to keyword density.

It’s the final safety net that ensures my content not only hits my SEO criteria well but stands a chance of ranking well too.

Final Thoughts & Bonus Tips: Why ChatGPT Works for Me

Blogging used to be an uphill battle. Between ADHD brain fog and the endless loop of rewriting, every post felt like an ordeal. The ChatGPT conversational AI platform hasn’t just streamlined my workflow—it’s reignited my enthusiasm for writing.

That said, it’s not a magic wand. You still need creativity, expertise, and the willingness to refine. ChatGPT works best when you use it as a tool to enhance your skills, not replace them.

Bonus Tip: Promoting Your Content Through Social Media

ChatGPT isn’t just for writing blog posts; it’s a lifesaver for creating promotional content too. I use it to generate post drafts for platforms like Facebook and Instagram. Whether I need catchy hooks, engaging captions, or post ideas that fit with my blog topics, ChatGPT takes the heavy lifting out of social media marketing (something that I always looked upon with dread)!

Here are a few ways I use ChatGPT for social media:

• Caption Creation: “Write 3 engaging Facebook post captions to promote a blog post about [topic]. Keep them under 100 words.”
• Hashtag Suggestions: “Suggest 10 relevant hashtags for a parenting blog post about [topic].”
• Post Variations: “Create a short, punchy social media post and a longer, conversational version to promote this blog post: [insert content].”

Try it for your next Facebook or Instagram post—you’ll be amazed at how much easier it makes content creation.

Bonus Tip: Generating FAQs and Schema for SEO

One of the easiest ways to boost your post’s SEO and user value is by including an FAQ section. I use ChatGPT to generate relevant FAQs quickly, ensuring I’m addressing common questions readers might have while also benefiting from Google’s FAQ schema.

How I do it:

• “Generate 5 frequently asked questions and answers about [topic] for my blog post.”
• “Format these FAQs in a way that’s ready for Google’s FAQ schema markup.” (Obviously if you’re using WordPress this code insert isn’t going to work, but modify this prompt to suit your CMS).

Adding these to your posts not only helps readers but can also improve your chances of appearing in Google’s rich results—a win for both SEO and user experience.

So if you’re looking to save time, reduce overwhelm, and produce better content faster, give some of the prompts in this post a try.

Do you have a ChatGPT trick or prompt that’s changed your workflow? Share it in the comments! And if you enjoyed this post, subscribe to Dadblog for more insights into blogging, parenting, and everything in between.

ChatGPT For Blogging & SEO FAQ

Not one to ignore my own advice… here’s a completely unedited ChatGPT output based on this blog post to highlight the perils of copy-and-pasting AI content straight into your blog.

Spoiler alert: It’s not perfect, and that’s exactly the point.